A digital brand and creative challenge. Times three.
Seniorlink provides innovative resources, advocacy, and insights that bring support and confidence to caregivers. The company was ready for a complete brand refresh, as it was pivoting from a sole focus on providing services to caregivers to releasing a digital platform, Vela.
Seniorlink engaged Fresh to help with digtial branding and creative design for three brands: Seniorlink, Caregiver Homes and Vela. By developing digital creative that would speak to each unique user audience, while tying together the three brands, we were able to create a family of brands and ensure that all users were able to immediately find what they were seeking.
This project was completed in just under a year, representing a big win for the Seniorlink management team, which had been tasked with a huge challenge in a three-pronged rebrand and marketing reorganization.
Digital that
doesn’t hurt.
Brookmark is a Boston-based boutique research firm focused in the financial services and consumer goods verticals. Recognizing that the website wasn’t adequately explaining to visitors the value of their services, the team engaged Fresh to help redesign and simplify the experience.
We delivered a full creative and development overhaul—beginning with an in-depth discovery where we identified the core messaging and created the plan for UX, Visual Design, and Development. The result was a sleek, modern and simplified website that clearly explains who Brookmark is and what the firm can do for its clients.
Runnin’ on Dunkin’
One of Sean’s first digital endeavors with the Hill Holliday team was to create a way to encourage and enable businesses and friends to use Dunkin’ Donuts on a larger-order scale. The Dunkin’ Run application was born. (It was the first application Dunkin’ Donuts ever did.) This provided a way for someone to initiate a “Dunkin’ Run” that lets other users know the time of the run and the “runner” the list of what the participants want.
Also shown are some earlier iterations. We started it as a straight HTML site to pitch the idea.
It was mentioned in Gizmodo and The New York Times as a must-have app for coffee lovers and in the top 10 for apps of its kind.
Reflecting work, proving success.
Great Hill Partners, a Boston-based private equity firm, recognized that it’s website was dated, difficult for users to navigate, and not accurately representing the firm’s investment in successful and growing technology companies.
Fresh worked with the Great Hill team to hone the core messaging and brand story for the firm, and then pull that messaging through digitally —designing a user experience and visual design that immediately showed visitors the activity and success of the firm’s portfolio companies.
The resulting site is visually stunning, accurately reflects the firm’s core values and current investments, showcases the success of its portfolio companies and is easy for the internal team to update and manage.
Go ahead, poke the bear.
To celebrate the grand opening of the Bruins’ new, official practice facility at the Warrior Ice Arena, Warrior wanted to create a memorable experience for visitors—a life-sized Bruin sculpture made of New Balance and Warrior equipment and Bruins team memorabilia.
Fresh created a mobile-first interactive experience to allow users to engage with the Bruin now welcoming visitors to the arena. By mapping the physical components of the sculpture and linking the components to digital content, users can virtually explore the bear and learn about what it (and the team) is made of.
Who loves tax compliance software? We do!
Sovos makes tax modules that Fresh uses on their e-commerce sites, so when we were asked by our friends at The Fantastical, to help implement the branding work they were doing and design and build their new site, we were happy to oblige.
For the Millions of Women Fighting Cancer
Look Good Feel Better is a public service program that teaches beauty techniques to cancer patients to help manage appearance-related side effects of cancer treatment. The program includes free workshops that give instruction to address changes in skin, hair loss and nails, as well as tips on wardrobe/styling to cope with weight gain or loss, and surgical changes.
Fresh was engaged to create videos showing the journeys of the women featured on the website. From overall concepting to location scouting to filming to editing, Fresh helped the team create a powerful vehicle to share these amazing messages of hope.
UX Cross Training
The YMCA of Greater Boston ranks as one of the largest urban Ys in the nation, is the largest provider of after school programs and child care in Massachusetts, and leverages resources to provide over $10.3 million in critical services at no cost to low-income participants.
To support this complex, growing and important organization, we redesigned and developed a new YMCA website with the goals of increasing donations, registration for classes, and an overall awareness of the Greater Boston YMCA locations.
To achieve these goals, we delivered user testing in the form of task analysis on a functional prototype to ensure successful completion of mapped user journeys, underwent an open card sort to understand how users understand and look for content, and provided creative design from a mobile first perspective. All of these activities drove to a clean, modern and user-friendly digital experience for all of the YMCA’s users.
Make nowhere somewhere cool
Boylston Properties, a Boston-based real estate developer, needed a way to showcase and promote the East End of Watertown as it began development of several mixed-use properties in the area.
By building a very cool, accessible, mobile-first website as a destination for all things East End—covering culture, real estate, businesses, retail shopping, restaurants and natural attractions that make up the community—Fresh created not only the entire brand identity but also a sense of place and community that was currently missing for users searching for more information on the area.
The East End of Watertown website—built on a flexible and easy-to-update content management system (CMS)—also connects to a developed social content strategy, to make sure targeted website visitors are engaged and active. Creating a content-based strategy and amplifying with a smart social and paid native ad strategy helped turn “nowhere” into some place cool—a destination drawing from the best of the neighboring cities’ urban culture and suburban convenience around it.
