The Challenge. Our Solution.
The Tannery is the premier high-end clothier in the Boston area with stores in Harvard Square and multiple-tier locations in the Newbury/Boylston area. With a large contingent of customers shopping online – and never visiting the physical locations – the Tannery needed a fully-responsive e-commerce site that could recreate the in-store experience for visitors. This included the sister experiences, Curated by The Tannery and the Wilderness Workshop.
Social and referral based marketing are big drivers of this brand, and ease of ordering with a simple flat UI was a priority as they have a large overseas customer base, which consists primarily of parents of students in the Boston area.
A full, mobile-first responsive redeisign, tied in to the inventory and order management system allowed customers to experience the Tannery online just as they would in person.
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