All the time we get the question: What made you guys want to start your own digital creative shop?
Our answer is simple: We wanted to work on fun projects with cool people.
And, well, here we are.
We get to go to work with people we like every day. We get to work on only the kinds of projects we want to work on. We get to try new things, learn new things, and decide which new things are awesome, and which new things we do not like.
We also get to flex some muscle in terms of our own experiences, successes, training, and talent. I don’t know at what point after starting a new business where it happens that you look around and think to yourself: “we belong in this room. we are creative. we do great work. we know design and we can work our way around some hefty technical challenges. we bring a lot of value to our clients in an unassuming and fun way. we’re good at this.”
We get to take on new roles. We get to learn the ins and outs of running a small business. We manage our own books, hire people, send invoices, pay bills, file taxes, pay rent, license software, sharpen new skills, and use new tools. We own the whole process, and while sometimes that can feel a little overwhelming, the feeling of ownership and true investment is unmatched in terms of motivating us to deliver the best work we possibly can. Our names are all over it. It’s work for hire…but it’s also for pride.
We work out schedules, secure conference call numbers, and decide whether puppy PLB can come back because he peed on the floor (twice – sorry, Jesse!)
We manage big projects and sophisticated clients. We have established relationships with large agency and media and technology partners. We know the creative rules and best practices. We’re also current, technically savvy, and know exactly when to bring in a subject matter expert to deliver the perfect guidance for a client.
We know and are learning so many things that have helped us see so much success as Fresh. As we continue to evolve, we keep focused on learning new things and staying tuned into the reasons why we started this whole thing in the first place: work on fun projects with cool people and deliver outstanding creative work.