Go ahead, poke the bear.

To celebrate the grand opening of the Bruins’ new, official practice facility at the Warrior Ice Arena, Warrior wanted to create a memorable experience for visitors—a life-sized Bruin sculpture made of New Balance and Warrior equipment and Bruins team memorabilia.

Fresh created a mobile-first interactive experience to allow users to engage with the Bruin now welcoming visitors to the arena. By mapping the physical components of the sculpture and linking the components to digital content, users can virtually explore the bear and learn about what it (and the team) is made of.