Don’t make me think.

“But UX isn’t design. How do I evaluate it?” We get it. UX is not pretty, and it’s not a website … yet. Thoughtful user experience research and design make the difference between a great experience and a dreadful one. We like to think of it as a house that’s built without a blueprint. Sure it could look pretty on the outside, but it would be constructed as such that you couldn’t get in.