Getting your attention 101.

See The Adidas Adizero Projection Video Now

While at MullenLowe our very own Jesse Vuona ideated and helped produce this engaging live projection in New York City. Highlighting soccer star Leo Messi during the Argentina/Brazil match, this display geotargeted mobile ads driving anyone in a 10-block area to the site of the projection. Also added was a link in the ad to a soundtrack to accompany the projection — heard in the video above.