Go Ahead, Poke the Bear!

By: Sean Cunningham
27 May 2019

It’s been a few years since we did this great digital project for @WarriorHockey and it’s still one of our favorites. (We also won a Hatch Bowl for it but that’ a story for another time.)

See it here: https://freshsince2015.com/warriordemo

I always make the correlation between hockey and how you should approach whatever your profession is. Here are some of the similarities:

#1 Teamwork – you needn’t look any further than the current Boston Bruins team. Brad Marchand said it himself “when you can rely on everyone out there on the ice to do their job, good things happen and that’s why we are in the position we are right now”.

#2 Perseverance – Hockey is a grueling sport both mentally and physically, however, time and time again as a player pick’s himself/herself up off the ice, they get to the next level of stick-to-it-ive-ness.

#3 Determination – Be firm and resolute on your purpose and know your goals. This gives you something to drive toward.

#4 Practice – Always be challenging yourself to improve. Pick a skill you want to have and go learn it. Then master it. Once you pick up several skills you can put them together to help the team succeed.

#5 Grit – Yes grit, sometimes you just have to bite the bullet, roll up your sleeves, get into those corners and grind it out. Casting fear aside and digging in will get you further than you ever imagined.

Good luck #BostonBruins in the Stanley Cup Finals and thanks for embodying all the great things that got you there.